Monday, October 10, 2011

They Snooze, You Lose by Lynell Burmark--Chapter 4

Chapter 4 "Ringing CHIMES"

In Chapter 4, I learned that a successful presenter needs to be able "hook" the audience into being active listeners and to help them retain the information.

"By utilizing Dick Bolles's Prioritizing Grid, the "hooks" can be ranked or evaluated into the following order:
1.  images
2.  humor
3.  music
4.  senses
5.  stories
6.  emotion" (Bolles, R., 2011, pp. 191-193)

The gride will facilitate the evaluation of the "hooks" in which I would be most skillful in order to deliver effective presentations.


Bolles, Richard. (2011). What Color Is Your Parachute? A Practical Manual for Job-Hunters and Career-Changers. Berkeley, CA: Ten Speed Press.

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